Why Should Men Wear Makeup?
In history, men also wear makeup for some reason. Ancient Egyptians used coal to put a line in their eyes. Babylonians and Incans painted their nails as a status symbol. Asian and Early modern Europeans wore face powder for fair skin. Some Roman used ochre and gall to paint their lips and cheeks to look young.
Performers after World War I wore makeup to become more visible and brightens their personality in front of many people. Also, some politicians, actors, and other prominent men wore makeup at public events.
Why do some men wear makeup? Some people will find it inappropriate for men to wear makeup. They were judged to be girly or indicative of homosexuality. There are some makeup looks to cover the parts of your skin to boost your confidence.
It also means if you're not interested in makeup, it's all right. But if you decide to try one, we can help you.
The Growth in Men’s Cosmetics Industry
There is a strong connection between women and skincare (same as the connection between women and makeup). We can hear some guy uses face wash because his girlfriend loves it and does not want to buy it on his own. Today, it is common for men to own their skincare products.
In the last ten years, the marketing plan for selling skincare for men in some industries is getting more effective. In 2017, sales for men's skincare beat other categories like bath, deodorant, and haircare. In 2010, the idea of men's skincare was new Dove released skincare that suits only men. Their products were simple, and it was the Dove Men+Care line. They offered three face washes and three moisturizers. The package was in a simple slate gray box to appeal to male consumers.
Dove created an advertising strategy specifically for dads. Why for dads? Most customers of their first product were dads. Other brands were performing the same as Dove's products and commercials. Now, skincare is seen as a genderless product.
Marketing Makeup for Men: How brands could do it?
There's no such question that the rewards are rich who can conquer the male beauty in the market. Skin care products are booming across the globe. A fragrance with skincare and facial hair care is a big part of the products that boost the industry.
Every industry will make sure the packaging of each product is clean and fancy, which appeals to male customers. Use dark colors, bold fonts, and traditional shapes to evoke a sense of vintage masculinity to appeal equally to male consumers.
It has been demonstrated that men's views and perceptions altered immediately, significantly, and negatively when the topic of conversation was changed from "grooming and skincare" to "cosmetics." The trend is more noticeable as consumers get older, but even among guys between the ages of 18 and 34, 37% wouldn't even consider wearing cosmetics (71 percent of men 51 and older felt the same).
How can men's cosmetics brands succeed in this environment?
They need to think about the brand first. The likelihood that a man will purchase cosmetics from a men's brand rather than a women's brand grows with age. Second, creating skincare-related products with additional features is a good strategy to draw men into other product categories that begin with skincare. Older clients are thrilled to have a men's-focused brand for products they have previously used, such as concealer and tinted moisturizer.
While more than two-thirds of males between the ages of 18 and 34 would feel at least somewhat at ease learning about, trying on, or purchasing beauty items there, only around one-third of men over the age of 51 shares that sentiment.
Brands need to have distinct marketing strategies for various age groups if they want to succeed. According to Shanahan of Stryx, the company tailors its messages for different age groups, emphasizing rosacea, dark circles, and wrinkles for older guys and acne, breakouts, and redness for younger men.
How Social Media Affects the Men's Cosmetics Industry?
Men are increasingly concerned with maintaining their image, in large part, because of social media. Numerous articles reflect opposing viewpoints regarding the growing concern with looks. This is a trend that is advantageous for businesses in the beauty sector. Sales in the beauty sector have surged as a result of the increased interest in improving one's appearance.
People look for products that will make them more appealing because they desire to seem better. It applies to everyone, including men. Numerous male makeup artists have had a significant impact on the rise in male cosmetic purchasing. Cosmetics still has a strong feminization. There is a sizable community of males who worry about the stigma, even though some guys do not.
Utilizing influencers who are seen as being "manly" to promote the products is a significant possibility for men's makeup. Famous individuals, like David Beckham, have a significant impact on men of all ages. Due to his attractiveness, David Beckham is admired and well-known. Utilizing a man like David, who is viewed as being macho, can help dispel the myth that cosmetics are exclusive to women.
Men's makeup would become more well-known if the influencer either mentioned it in the post or listed it in the description.
Focusing on Makeup with Skin Benefits
Another trend that touches all industries is being health-concerned. The drive to live a healthier lifestyle is gaining popularity across many facets of life, including diet, exercise, and products. Although skin-beneficial cosmetics are a requirement, they will also make the transition for guys into wearing makeup simpler. Because cosmetics clog pores, most males claim they don't understand why women wear them. When it comes to males buying makeup, this is a major deterrent.
Men won't spend money on items they believe will make their skin problems worse. Because of this, it is crucial to emphasize "healthy cosmetics" while marketing to guys. Likely, a man won't try cosmetics again if his initial attempt at wearing them results in clogged pores.
Consider advertising a concealer that both covers up acne and treats it. A male might choose it for its anti-acne features before deciding they enjoy the coverage it provides. It would enable them to take better care of and care for their skin. Makeup is designed to provide quick results, which is why men are drawn to it.
Gentlehomme’s Premium Makeup Products for Men
Gentlehomme products are created specifically for men. We have gathered these products to let every man know about the information of the product we sell. Boost your confidence by applying makeup rather than doing surgeries (which are very expensive).
Debate what it means for masculinity if you like. We’re not going to. We don’t think it’s a revolution or feminization gone berserk. It’s just an option – one you can take or leave as you see fit to fine-tune your appearance. And if you do, below you’ll find everything you need to know about the products to get expert advice on how best to use them.
A perfect solution to camouflage pimples, under-eye bags, and other imperfections instantly. Use the stick over the blemish and dab with the brush to even it out. As a color corrector, it helps to hide a man’s pigmentation even on sweaty, wet skin.
How to apply? Twist-out concealer sticks and dab onto skin directly. Blend in with the brush. Reapply as needed.
This men’s tinted moisturizer will give you a natural-looking suntan at any time of the day or night while hydrating and moisturizing your skin. This product will nourish and condition dried-out skin and give you a refreshed feeling. It will leave your skin hydrated and will help support skin elasticity.
How to apply? For lighter coverage, use 1 drop daily and apply directly to skin where desired, then blend it for a natural look. For medium coverage, massage 2-4 drops to skin using fingertips just as you would apply a moisturizer. For fuller coverage, use 4-6 drops.
Define and shape your eyebrows and facial hair for a clean and elegant look. Eyebrows are a significant aspect of the face and can act as an instant eye lift if shaped and defined correctly.
How to apply? Shape and groom brows and facial hair by using a spiral brush. To shade and define, twist the pencil to reveal a small amount of lead. Apply color with light pressure on your eyebrows.
Exclusively designed for men and provide an invisible and elegant solution to set your eyebrows naturally. With a natural gel, this eyebrow gel enhances your overall look and boosts your stare. It gives brows a soft finish by holding them in place with one easy swipe. Our eyebrow gel features a soft brush so you can shape and brush your eyebrows at any time.
How to apply? Brush your hair from roots to tip, easy to apply, and quick to dry. Repeat if necessary.
Start with the tweezer to remove unwanted hair, shape and fill in the eyebrows with eyebrow pencil and finish off with an eyebrow gel to hold the eyebrows in place.
How to apply? Remove unwanted hairs outside of your brow outline. You can remove both strays and baby fine hairs. Finish with Gentlehomme Eyebrow Pencil & Gel for maximum results. Clean tweezer tips after each use with an alcohol wipe. Use as needed.
Perfect solution for any man to moisturize chapped and cracked lips. Made with Aloe Vera and vitamin E, this lip balm will protect and nourish your lips in a matter of seconds.
How to apply? Use this natural lip balm for men as needed on dry, cracked, or chapped lips.
Makeup is Art Every Guy Should Understand!
The stigma associated with males wishing to use cosmetic products on themselves has been eliminated by brands by creating skincare and light cosmetic items that are branded and packaged specifically for men. Cosmetics for men has become more known and accepted by the general public. There is nothing to worry about expressing yourself or concealing your imperfections through makeup or concealing your imperfections.
Gentlehomme aims to eliminate the makeup gender norms and help men bring out their best selves. We take pride in our premium skincare, cosmetics, and grooming products, specially formulated for a man’s taste and skin. If you have any questions, you may send us a message through our Contact Form or call us at +1-424-290-1860.