Men's Guide to Choosing Cosmetic Products

Jul 26, 2022

Men's Guide to Choosing Cosmetic Products

Men's makeup is becoming available outside the entertainment and conventional skin care products. Men's perceptions of cosmetics and their transformational potential fluctuate as traditional cultural notions of masculinity and femininity shift toward androgyny.

Men's makeup kits are now utilized to conceal redness concerns, dark circles, pimples, sun spots, shaving cuts, and even provide an overall skin tone. Products for makeup should be beneficial to both men and women. And let's face it, men who apply a makeup look great.

In this article, Gentlehomme shares and discusses a fundamental guide in choosing men's cosmetics products and how to apply them to have a seamless and elegant look. Read on to learn more tips that you might use tomorrow!

Do Men Need Cosmetics?

We mainly see a lot of women using makeup. Professional looking if they wear makeup and considered unprofessional if they don't. Why? It is a standard of looking "clean." Looking to men are seldom expected to wear makeup for work.

Many arguments about makeup and what it needs to be used on - is it for covering imperfection? Is it an art form? Is it deceit? Women on makeup are highly controversial - but what about men?

However, it's not that simple for men to wear makeup anywhere. It is far from socially acceptable for a man to wear makeup. Other men consider it "too feminine," and many women see it as "less masculine."

Many big makeup brands and stores are started to produce and sell makeup exclusively for men. They labeled the product as "made with men in mind" so that the male consumer no longer be ashamed of buying cosmetics.

Guide in Choosing & Applying Makeup for Men

When applying cosmetics is different than women's makeup, and without the proper guideline, you'll end up looking stupid.

If you are new to makeup, it is advised to start with a concealer for men or a light-tinted moisturizer. Follow all other makeup processes. It is not only wearing men's makeup but more about using products for a natural look.

I'll show you the guide to choosing and applying makeup for men:

afro haired guy wearing leather jacket facing to the right for model pose

Cleaning & Preparing Your Face Before Makeup Application

It is recommended to wash your face to remove extra dirt, oils, and makeup. Use cleansers to avoid drying out or irritating your skin. Make sure to use cleansers that match your skin type.

Here are 4 main types of cleansers according to your skin type:

  • Choosing Cleanser for Dry Skin - Use moisturizing cream cleansers to moisturize your skin from getting dry.
  • Choosing Cleanser for Normal Skin - Use a gentle cleanser without microbeads or exfoliants if you have a normal skin type.
  • Choosing Cleanser for Oily Skin - Use an oil-based cleanser to reduce oil production on your face.
  • Cleansing Routine for All Skins - After washing your face, always use toner and exfoliate at least twice a week.

Moisturizing the Face for a Natural Makeup Look

Always remember to hydrate your skin by using a moisturizer you like. After you hydrate your skin before applying foundation, you will achieve a natural look (it will look dry if you have dehydrated skin).

Neroli Face Moisturizer for Men is good for your skin. Its purpose is to keep the foundation intact on your skin for the whole day.

Choosing Moisturizer for Men’s Face

Guys with dry skin need more hydration than all other skin types. Cream-based moisturizers are the best choice. Products with hyaluronic acid or glycerin oils will help moisturize the complexion to hydrate the skin

Applying the Right Foundation for Men

You may now apply foundation because your skin is smooth and hydrated after using a face moisturizer and primer. The first layer of makeup that goes on top of your skin and serves as the foundation for all subsequent layers of makeup is called the foundation.

Choosing the Right Foundation for Men

Select a reputable brand of men's foundation because these products are long-lasting, made to hide and even treat skin problems, reduce pore size, and level out skin tone.

As the foundation layer serves as the foundation for the subsequent cosmetic product, keep in mind that you need a high-quality makeup applicator for men. Make careful you apply foundation before using concealer rather than afterward.

The Right Application

Utilizing a makeup brush or sponge to apply foundation is the best approach to get a natural look.

Choosing the Right Concealer for Men

Given the variety of men's makeup companies available, finding the ideal concealer for your complexion is not an easy task, but the following guidelines should be helpful:

  • These are terms used in the cosmetic industry to describe "shimmer" products, which contain a little quantity of reflecting glitter to catch the light.
  • Keep in mind that the purpose of men's makeup is to seem natural, not "cosmetic."
  • Always look for men's concealer formulations that include skin-nourishing chemicals and moisturizers.
  • Anything with a coverage level more than medium necessitates careful mixing and is typically made to be worn alongside the foundation.
  • Full coverage isn't appropriate for men's skin because you want to rapidly apply the concealer product and continue.
  • Keep in mind that the goal is to become a healthier, more authentic version of yourself rather than to resemble someone else.

Men's concealers can be used for a variety of purposes, but they work best in three situations:

Concealer for Dark Circles

Concealer is typically used on guys to hide dark undereye bags.

How to Apply?

  • Tap under your eyes with just enough product to coat the top of your finger.
  • Move inwards toward the base of your nose from the outside, starting at the crow's feet.
  • When in doubt about whether you need more concealer, take a selfie in a room with natural light, step away from the mirror, and then evaluate your application.

Concealer for Blemishes

If you have acne, stay away from greasy concealers for blemishes because they could increase sebum production and cause more harm than good. Choose a smooth oil concealer formula that moisturizes and keeps your face looking natural all day in situations like this.

How to Apply?

If you're covering blemishes, look out for flakiness and dryness in the vicinity of the outbreak. Just enough concealer should be applied to a pimple to hide the redness.

Concealer for Red, Irritated Skin

Make sure you're using a product that stops the irritation and relaxes the region before applying any concealer if you want to cover up redness; moisturizers are really helpful in this situation. Makeup can exacerbate the condition, inflammation, and redness without correct skin care.

How to Apply?

  • Utilize the doe-foot applicator included with the product to apply concealer to the red spots in small, even dots.
  • After that, gently pat the product into the skin with a clean finger until it is completely absorbed.
  • Repeatedly patting aids in covering the skin evenly and uniformly.

Gentlehomme Concealer Stick for Men

Gentlehomme Concealer Stick for Men

This is your best friend on hangover days, after Berocca and a very, very dark room. Apply the concealer stick to any deep eye bags or dark undereye circles and blend it using the brush on the other side of the stick.

Make sure you are purchasing men's concealers with your goals in mind. Gentlehomme Concealer Stick for Men has 4 shades to choose from, perfect for guys exploring concealers.

Using Contour or Bronzer to Add Emphasis

Usually, contour cosmetics are used to give the cheekbone, temple, and nose area more emphasis. Naturally, contouring with an excellent contour powder is how it is accomplished.

The Right Application

  • To avoid overdoing it, slowly and in thin layers, apply contour powder.
  • Use a fine contouring brush to make strokes down the sides of the nose bridge to shape your nose.
  • Blend the colors thoroughly to eliminate the lines and leave the shadows of a more sculpted nose.
  • Apply contour powder just below your cheekbones to give the appearance of sculpted cheekbones.
  • For a more natural appearance, apply contour powder to your temples slowly and fade it outward.

Applying Highlighter for Brightness and Glow

The main purpose of men's highlighter is to make the face appear lighter. In most cases, contouring is done first, then highlights. When used properly, a highlighter may give skin a naturally dewy finish and a dazzling appearance.

The Right Application

The finest directions to apply a highlighter are down from the middle of your nasal bridge and upward from the center of your forehead. Direct application of a highlighter to the cheekbones is a fantastic additional use for males.

Using Brow Fillers for Perfect Eyebrows

You must fill in any uneven, sparse areas if you want to achieve naturally larger eyebrows. You'll require a men's makeup kit with an excellent eyebrow pencil for that.

  • Men’s Eyebrow Gel - This is a clear men's eyebrow gel for everyday use to define your eyebrows and keep them in place. It comes with a brush with a gel liquid for easy application.
  • Eyebrow Pencil for Men - This is a brow definer for men with a unique brush to groom and shape men's brows. It's a 2-in-1 brow brush and lead pencil for men with one side pencil and one side brush with 3 colors to choose from to match your eyebrow's hair color, including black, dark brown, and light brown.

gentlehomme eyebrow pencil for men

  • Beard, Eyebrow, & Facial Hair Tweezer - This is a brow tweezer for men with a stainless steel finish, shaping your eyebrows for a clean and even look. It has a straight flat tip that is great for grasping thick, coarse hair from brows or face.​

Lip Repair Balm and Lipstick for Men

Most guys currently use moisturizers daily, and some even use more sophisticated products like serums. Lip balms are made to establish a seal over the skin to preserve barrier function, promote hydration, and protect the lips from the environment because dry lips are a common occurrence, regardless of the season.

Lipstick for guys is not a modern idea but rather a modern reinterpretation, and here's why more on the cosmetic-visual side. Over time, the reason people use lipstick has changed. The characteristics of those who wore colored lips also altered decade after decade.

The top men's lip balms and some of the most well-liked lip tints for 2022 are listed below:

Lip Repair Balm for Men

The best, most affordable, and efficient way to prevent and treat dry lips is lip balms (also known as chapstick). Use Lip Repair Balm with SPF 15  throughout the day for protection and an extra touch of glam, or incorporate them into your nightly skincare routine!

Lipstick for Men

  • Cool Skin - Lipstick tints with blue or purple overtones, those that are closer to a genuine red, or lighter pinkish hues work well on men with cool skin.
  • Warm Skin - Men with warmer skin tones should stick to warm tones, undertones of orange and yellow, or copper colors.
  • Neutral Skin - Men with neutral skin tones can choose from any end of the color range as they like.

The Right Application

  • Work your way outward from the center of your lips with the lipstick.
  • You'll be able to better regulate your application and minimize any mistakes if you concentrate your lipstick on the fullest region of your lips.
  • If you have difficulties getting your lipstick to look even, consider forming an "X" with your lip liner on the cupid's bow to make sure neither side comes out uneven.

Finishing with a Setting Powder

Your men's makeup masterpiece is finished and completed with setting or finishing powder. Always complete your makeup by giving your face a small dusting of a premium finishing powder.

The Right Application

Avoid using abrasive buffing so you don't disturb the previous layers of your makeup or reveal red areas or blemishes. As there is always a risk of applying too much finishing powder or buffing too vigorously, take your time to refine your technique.

Makeup is for Everyone; Start Yours with Gentlehomme

Men wearing makeup is now a common part of a man's beauty and grooming routine rather than a "should or shouldn't" question. Why should men be an exception to the rule if everyone is permitted to use makeup, regardless of gender identity?

It should no longer be considered embarrassing or indicative of unattainable male beauty standards to begin using men's skincare products and embarking on your cosmetic adventure. Applying concealer does a fantastic job erasing dark circles beneath the eyes for some guys born with them. These hereditary features are handed down through generations.

Gentlehomme provides premium cosmetic products for men, from camouflaging eye bags and concealing pimples to making sunburn and blemishes disappear in seconds. If you have inquiries, reach out through our online Contact Form or call us at +1-424-290-1860.

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